The Red Devil's Bitter project stems from the discovery of an original bottle dating back a hundred years. It was one of the bottles that Giovanni Gerbi, the famous cycling champion of the epic years, used to give to customers who bought his bicycles. An example of marketing from another era.
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Red Devil's Bitter is obtained from an infusion of gentian, cardamom, yarrow, rhubarb, wormwood and sweet orange peel. Its distinguishing ingredient: cold macerated black cherry, which gives this bitter strong sweet notes typical of the fruit.
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